So many people are getting wrapped up, thinking they have a great strategy and happily posting, writing sales copy, hosting events, being helpful in Facebook groups and yet never reaching their goals. I fully believe their tactics are spot on but question if their tactics and content are actually strategic. There is a difference and that's what I explore in this episode.

Also mentioned in this episode:

• Get on my waitlist to learn how to create your own strategic communications plan: www.janicefogarty.com/create-your-strategic-communications-plan
• Join my weekly email list to get behind the scenes details, tips on how to incorporate communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com

Resources to help - classic PR strategies & skills:

• Create Your Social Media Content Strategy masterclass - Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide: www.janicefogarty.com/create-your-social-media-content-strategy
• Take Control of Your Brand guide - A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence. www.janicefogarty.com/take-control-of-your-brand-guide
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across

If you enjoy this podcast, I’d be extra grateful if you could rate & review so more people can hear it. Those who take the time to rate and review, then screenshot it and tag me on instagram at @janiceefogarty will be entered to win a 30 minute session with me so we can discuss whatever communications challenge you and your business are facing right now. :-)

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