Welcome to part four of my six-part PR  Toolkit mini-series. This week I will be talking about how we can work  out if PR is really worth the it, and how we can measure our return on  investment for PR activity - whether that is DIY or using an agency.

Want more Behind the Brand? Find us on Instagram and TikTok  @behindthebrand.podcast. For more small business PR inspiration find my  mini-PR agency Sunday Public Relations on Instagram  @sunday.publicrelations.

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