Just because your business is small, doesn't mean there isn't the  perfect media outlet out there to tell your story. When starting out,  focus locally and on industry media - your start-up story or new product  may just be the perfect angle for them! As you grow, use the momentum  of previous PR coverage to achieve your next win, and then the next, and  the next. I cover this and more in this week's PR Toolkit episode.Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

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