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On this episode of PR Yourself, we sit down with Ed Zitron of EZ-PR to chat all things PR and media outreach, but things take an interesting turn when we get real about cancel culture: what is it, how brands get caught within its web, and how it can be avoided. Ed doesn't shy away from naming names and dishing out the game on what we're coining as the "realest" PR Yourself episode to date. Ed Zitron is the Founder and CEO of EZPR, a national media relations firm focusing on consumer tech startups. He has authored two best selling books, This Is How You Pitch and Fire Your Publicist and was named one of Business Insider’s Top 10 PR people in tech.

Follow Ed on Twitter for more "keepin' it real" moments at @EdZitron.

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