Garrett Mehrguth, CEO of Directive Consulting, joins Heike and Joel on the Marketing Cloudcast. According to Garrett, in 2017, “great SEO is just great audience research.” Gone are the days of keyword stuffing, oversimplified keyword lists, and discombobulated PPC campaigns. The new era of SEO is all about respecting your customers’ research wherever it takes them, because today’s customers are world-class researchers. Get practical, doable tips for SEO in the modern age in this episode of the Marketing Cloudcast.

Resources for this episode:

Garrett's website: http://directiveconsulting.com

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook