My guest today is Brian Ahearn he is an expert in the application of influence and persuasion. In this episode Brian and I talk about his new book "Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical". We are going to talk about some actual practical ways to incorporate the science including: 

* How to be more persuasive  with email

* Why being friendly with your team can increase your influence. 

You will come away with some tips that are going to help you become a better manager. 

Find out more about Brian at: 

https://www.influencepeople.biz/