The rise in practical uses of Gen AI and AI/ML is underlining an oft forgot and but necessary step in using data: data quality and governing of data quality. DW and analytics practitioners have trumpeted quality for ages, but practical and cost effective methods haven't always been widely known or taught. Rob Hawker thankfully has published a wonderful and practical book, covering real world examples and easily applied methods. Well worth a read! Listen in as he discusses the reasons for writing, and some of the stories behind the story.