Practical Marketing Tips For Your Business from the Master of WOW!

Hear from the Master of Marketing John Dwyer this week as we discuss practical tips to grow your business and improve the results you're getting from the marketing efforts in your Business.  John has a wealth of knowledge and ideas when it comes to practical direct response marketing ideas to grow your business. He shares his stories of how he persuaded comedian Jerry Seinfeld to take on the Greater Building Society campaign as well as other practical case studies you can use to generate ideas in your business. A must listen episode for anybody wanting to grow their business.  What is covered in this episode: Why experience counts when using marketing experts  The power of direct response marketing compared to branding strategies  Tactics to get  your customers to sample your products  Using competitions to drive warm leads to your business  The background on the Jerry Seinfeld campaign for Greater Building Society  The results that can happen when you are thinking outside the box  The power of persistence and not giving up  The frustrations of leaving money on the table with your existing customers  The difference collecting data on your customers can make   The power of text messages in your marketing  The value proposition vs discounting  Increasing your perceived value  Making it easy for customers to buy from you  Why discounting isn't the answer to build revenue  Selling the benefits not the features  The power of Facebook Live video marketing