In this episode of Practical Pet Business, Lorin and Rob dive into one of the toughest realities of running a pet business: navigating the unknown and unavoidable. From unexpected disruptions to shifting customer expectations, they explore how pet professionals can stay agile by pivoting with purpose, identifying alternatives before they’re needed, and tapping into the insights of their staff.

They also break down the critical role of transparency and trust—whether it’s with pet parents, staff, or manufacturer partners—and why open communication is the foundation for long-term success in an ever-changing industry.

If you’ve ever asked, “How do I prepare for what I can’t predict?” — this episode is for you.