On this episode of Practical Pet Business, Lorin and Rob revisit the often misunderstood world of white labeling. At first glance, it might seem like a quick way to expand your product line or increase profits, but as they remind us, it’s your name, your reputation, and your relationship with customers on the line.

They break down the key questions every pet business owner should ask: When does white labeling make sense, and when is it a mistake? How do you make a white-labeled product unique and reflective of your brand, rather than just another generic option? And how do you move beyond competing on price alone to deliver real value that keeps customers coming back?

Throughout the discussion, Lorin and Rob share best practices, common pitfalls, and creative approaches for making white labeling a strategic growth tool instead of a risky shortcut. Whether you’re just starting to explore the idea or already have white label products in your lineup, this episode will help you think critically about how to protect your brand, build trust, and create offerings that truly stand out in the competitive pet marketplace.