On this edition of Practical Pet Business, Lorin and Rob take a deep dive into one of the most common — and complicated — topics for pet business owners: discounts, incentives, expectations, and frustrations.

Pet parents love a good deal, and in today’s competitive market, it can feel like you have to offer discounts just to stay in the game. But when every sale, service, or product comes with a markdown, what message does that send about your business? Lorin and Rob break down how constant discounting can shift customer expectations, devalue your expertise, and even train your audience to wait for the next sale rather than buy at full price.

They also discuss how to identify when discounts make strategic sense — like rewarding loyalty, clearing seasonal stock, or promoting a new service — versus when they simply erode profits. Most importantly, they remind listeners that knowing your worth and communicating your value is far more powerful than competing on price alone.

From understanding perceived value to crafting smarter incentives that build trust and long-term relationships, this episode offers practical, real-world advice to help you position your business for sustainable success.

All of this and more on this insightful episode of Practical Pet Business.