In this episode of Practical Pet Business, hosts Lorin and Rob dive deep into the world of packaging. They break down what packaging really means, what it doesn’t, and what factors you need to consider when evaluating the products you use in your pet business. Learn how to set yourself up for success by staying informed about the changes (or lack thereof) in the products you love, and why it’s crucial to pay attention to what’s on the label—and what’s missing. Lorin and Rob also explore the often-overlooked aspects of handling, storage, and the sometimes surprising truths behind digestible pet products. They share their personal experiences of discovering the flaws and misinformation in the industry, and how it led to some major surprises (and disappointments). Tune in for this eye-opening conversation and more on Practical Pet Business, a Practical Pet Chat podcast!