What if you could avoid some of the pitfalls of business ownership and growth? Wally Gustafson joins us to talk about this very thing. Wally is a small business owner with 19 years of entrepreneurial experience. He had investors in a startup company that eventually failed. He created without investors a basement business that turned into a multi-million-dollar online retail business. Wally has seen a 10-year trend of 25% YOY growth be followed by 4 years of 30% decline. He’s learned more about business through his failures than he has his success.

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