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Practical Success: Building a Brand That Sells Itself – Chris Keirnan
In this episode of Raising The Barr, we welcome Chris Kiernan, the founder of Practical, a leading meal prep service in the UAE. Chris discusses how Practical was born from his background in food marketing and nutrition coaching, emphasising the importance of transparency and straightforwardness in the food business.
He shares the company's journey, initial challenges, and the steps taken to build a brand that focuses on practical and flexible meal plans. Chris also delves into the marketing strategies that have led to Practical's success, the importance of community building through strategic partnerships, and the future of the meal prep delivery industry.
Tune in to gain valuable insights into building a brand that sells itself in a competitive market.
00:00 Introduction
00:59 Chris Kiernan's Journey
01:28 The Birth of Practical
01:45 Vision and Goals of Practical
03:19 Early Steps and Challenges
04:29 Understanding Nutrition
07:46 Marketing Strategy and Brand Values
11:13 Identifying the Customer Base
16:10 Product Offering and Menu Development
25:41 Building the Practical Website
26:24 The Importance of a Functional Website
26:56 Key Elements of the Practical Website
27:20 Challenges with Traditional Meal Plans
28:31 The Unique Onboarding Process of Practical
30:03 Retention Rates and Client Satisfaction
31:42 Discount Strategies and Market Positioning
34:26 Partnerships and Ambassadors
40:37 Leveraging Social Media for Growth
48:06 The Future of Meal Prep Delivery
53:31 Top Tips for Marketing a Meal Prep Service
____________________________________________________
Thanks for tuning in! We'd love to hear your thoughts on today's episode. Connect with us on social media or visit our website for more insights.
DISCOVER MORE:
Website: https://jamie-barr.com
Instagram: @itsjamiebarr
Instagram: @raisingthebarrpodcast
View all episodes
By Jamie BarrIn this episode of Raising The Barr, we welcome Chris Kiernan, the founder of Practical, a leading meal prep service in the UAE. Chris discusses how Practical was born from his background in food marketing and nutrition coaching, emphasising the importance of transparency and straightforwardness in the food business.
He shares the company's journey, initial challenges, and the steps taken to build a brand that focuses on practical and flexible meal plans. Chris also delves into the marketing strategies that have led to Practical's success, the importance of community building through strategic partnerships, and the future of the meal prep delivery industry.
Tune in to gain valuable insights into building a brand that sells itself in a competitive market.
00:00 Introduction
00:59 Chris Kiernan's Journey
01:28 The Birth of Practical
01:45 Vision and Goals of Practical
03:19 Early Steps and Challenges
04:29 Understanding Nutrition
07:46 Marketing Strategy and Brand Values
11:13 Identifying the Customer Base
16:10 Product Offering and Menu Development
25:41 Building the Practical Website
26:24 The Importance of a Functional Website
26:56 Key Elements of the Practical Website
27:20 Challenges with Traditional Meal Plans
28:31 The Unique Onboarding Process of Practical
30:03 Retention Rates and Client Satisfaction
31:42 Discount Strategies and Market Positioning
34:26 Partnerships and Ambassadors
40:37 Leveraging Social Media for Growth
48:06 The Future of Meal Prep Delivery
53:31 Top Tips for Marketing a Meal Prep Service
____________________________________________________
Thanks for tuning in! We'd love to hear your thoughts on today's episode. Connect with us on social media or visit our website for more insights.
DISCOVER MORE:
Website: https://jamie-barr.com
Instagram: @itsjamiebarr
Instagram: @raisingthebarrpodcast