The European Startup Show

Practical tips for Creating Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife


Listen Later

  • 2:00 - Founding YuLife - the journey
  • 10:34 -  Finding the right co-founders
  • 17:49 - Initial customers
  • 19:21 - Proving ROI
  • 23:11 - From founder-led sales to systematic marketing and sales
  • 27:28 - External branding
  • 31:41 - Pivoting from B2C to B2B early on
  • 34:33 - Internal culture and branding

Links

YuLife

7 Habits of Highly Effective People - Steven Covey


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The European Startup ShowBy Anita Moorthy

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