PRactically, a Podcast

Dearly beloved, we gather here today to speculate about the most anticipated wedding of the summer. While we have no confirmed or exclusive details, we can confirm that we are closely monitoring all digital channels for even the slightest hint about the timing, venue or dress. From Rhode Island to Madison Square Garden, we’ll discuss the PR and speculation surrounding T. Swift getting hitched.

This week! A hot new bombshell enters the villa! And by "hot new bombshell," we mean PR wisdom, and by "villa," we mean a podcast studio. If you haven’t picked up on the lingo, we’re outlining the reputation management takeaways you can glean from Love Island. So grab your water bottle and mic pack; this is going to be a doozy!

Events like the World Cup are media storms that many hope to capitalize on. But there are unexpected, unplannable windfalls that happen for companies, organizations and communities that become part of the narrative. As social media experiences the unexpected in the States, some lesser-appreciated cultural icons are getting a moment in the spotlight. We discuss on the podcast.

Do you smell the bonfire? The mosquitoes are out and nights are hot, and for some of us, that takes us right back to summer camp. This pivotal time in your youth is a massive experiment in PR, but you probably didn’t know it! We discuss camp classics on the pod.

If you’re not a bat-sport enthusiast, you may not know that we are in the midst of the Women’s College World Series and the Road to Omaha for NCAA Baseball. While each athlete who takes the plate has a few chances to make good on the pitches they’re dealt, businesses aren’t so lucky when it comes to PR. One big swing-and-miss and you could be out of the game for good. We’ll talk through a few PR mistakes and how to avoid them.

There were two types of students: those who loathed the summer reading list, and those who found themselves at the local bookstore or library the day after school let out. While we can’t say with full confidence that reading for enjoyment is on the rise, we can say that it’s a really popular time to get deeply into books and their associated fandom. We discuss how books are infiltrating pop culture on this pod.

Communication is about connection, and when the summer months roll around, nostalgia is a major driver. From a trip to the beloved ice cream parlor, the warm fuzzy feelings that come from a family vacation, or slower Saturday mornings bonding over cartoons, summer creates an opportunity to explore the comforts that come from this memorable season.

Maybe you think of music, maybe you think of Elvis, but when a lot of people think of Memphis, they think of the barbecue pit. In case you’re not from around these parts, this week is the World Championship Barbecue Cooking Contest. Teams of amateurs and professionals from across the globe will convene in the Bluff City to bring their rubs, sauces and techniques to the red checkered table, with the hopes of claiming a top prize. While we don’t claim to have an award-winning recipe, we do see a few parallels between barbecue best practices and public relations.

Roll out the red carpet – it’s the first Monday in May. New York City’s crown jewel of arts and culture is hosting its biggest soiree of the year, and all of your favorite celebrities and wealthy art-lovers will be in attendance. The event is out of reach for most of us, but the lessons gleaned from it are as expansive as the institution itself. We discuss the Met Gala on this week’s pod.

Welcome to the world of professional PR! Making the jump from the classroom to the office is intimidating, but in our nimble field, our boardrooms often mirror classrooms. In this episode of the podcast, we share a few recommendations to help recent graduates feel more confident and comfortable as they take on professional roles