In this episode of Spilling the Teath, Alan Mutton is joined by Jayne Sproson, founder of the Jayne Sproson Consultancy, to explore a challenge many dental practices are facing today: how to move from survival mode to sustainable, fulfilling success.

With over 30 years of experience in dentistry, Jayne shares her perspective on the transition from NHS to private, the mindset shifts required for change and why fear-based decision making often holds practice owners back. Drawing on real-world examples, she explains why true business transformation goes beyond conversion alone and how clarity, confidence and leadership play a critical role at every stage.

Together, they discuss branding, team engagement and how practices can differentiate themselves without commoditising dentistry. Jayne also shares practical insights into patient experience, marketing priorities and the importance of using high-tech solutions without losing high-touch care.

In this episode, you will learn:

1. The difference between conversion and true business transformation
2. Why fear-based pricing and undervaluing dentistry causes practices to struggle
3. How to reposition your brand so patients understand why you’re right for them
4. Why patient experience and staff behaviours must align with your external messaging
5. The small changes that can dramatically improve the patient journey
6. How to empower teams through clarity, confidence and autonomy
7. Why having a clear strategy matters more than chasing every new marketing channel

Whether you are considering a transition or simply want to future-proof your practice, this conversation offers practical and honest insight from someone with real experience of navigating it.

Subscribe to Spilling the Teath, presented by Henry Schein One, wherever you get your podcasts.