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Practicing Safe Social Media with Chris Syme

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A topic that I haven’t talked enough about is social media as is relates to privacy and crisis. So I was excited when I connected a few years ago with Chris Syme who focuses on practicing safe social media. She even wrote a book about it called Practice Safe Social: How to Use Social Media Responsibly to Protect Your Reputation and Build Loyalty (which I highly recommend by the way.)

Chris has become my social media expert when it comes to using social media in a crisis. I’ve been a fan of hers for a while and I’m so excited for you to hear our conversation. We cover a lot of ground and Chris shares so many great tips and suggestions. There are even a few that I needed to implement ASAP. Enjoy!

In this episode, here’s what we’ll cover:
  • Chris shares the crisis story that put her on the path toward becoming a social media crisis and privacy expert.
  • Chris’s background at the University level
  • Should school’s fear the ‘negative comment’ on Facebook?
  • Chris shares a great metaphor for how you should think of your school brand on social media
  • The difference between a core fan and a troll
  • What you should be concerned about instead of worrying about the ‘negative comment’
  • How schools should prepare before a social media crisis
  • The importance of knowing the capabilities of each social media channel
  • The cycle of a negative event
  • The importance of being human on social media
  • Why you need a social media triage plan
  • The speed with which you need to respond to a social media crisis
  • Why you should create a social media response plan before there is a social media crisis
  • What engagement means
  • Why you should leave comments open on your social media channels during a social media crisis
  • Why you should have a social media posting policy
  • The importance of monitoring and listening on social media
  • How to get started monitoring and listening on social media
  • An example of a school that handled a social media crisis correctly
  • An example of a school that handled a social media crisis poorly
  • When you should call a social media crisis consultant
  • 5 best practices to prepare for a social media crisis
  • The blurring of lines between personal and business use of social media
  • A discussion about whether protected tweets and a private Instagram are truly private
  • We talk about Chris’s upcoming online social media training
    • Items mentioned in this episode include:
    • CKSyme.com
    • Eastern Washington University Athletics Facebook Page Commenting Policy
    • Youtility: Why Smart Marketing Is about Help Not Hype
    • Hootsuite Pro – 3
      • ...more
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      SchneiderB.FMBy Brendan Schneider
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