In this episode of Connect & Convert, hosts Dave Salter and Dennis Collins discuss the lessons small businesses can learn from Top Gun training for salespeople. Collins explains how Top Gun pilots use "deliberate practice" to rapidly improve specific flight maneuvers. This involves breaking skills into chunks, intensive repetition on weaknesses, constant feedback, and pushing past comfort zones.

The hosts outline how business owners can implement a "Top Gun training" approach with their sales teams. This includes identifying skill gaps, focused practice sessions, measurement of progress, and coaching. Examples are provided of how elite athletes use purposeful practice, such as Joe DiMaggio's baseball training rituals.

Collins emphasizes that skills require rigorous, intentional development - people are not just "natural" experts. The key is practice at the edge of your current competence. Listen now to learn how to empower your salespeople and boost performance through Top Gun-style training.