This week on This Week in Ecommerce, Mal Chia is (finally) not talking about tariffs—but don’t worry, there’s plenty of retail chaos to go around. In a packed episode, Mal unpacks three of the biggest stories shaking the industry: the eyebrow-raising $1.4B acquisition of Versace by Prada, the creepy rise of “ghost stores” scamming shoppers online, and how generative AI is rapidly changing the way consumers discover and choose products.

With political ad blitzes inflating your CPCs and ghost boutiques flooding social media, it's getting wild out there. But there’s opportunity too—especially if you’re ready to optimise for AI-driven discovery and protect your brand reputation.

What’s in the basket this week:

• The Versace x Prada deal: Why a $700M haircut could reboot Italian luxury

• Ghost stores are everywhere: How scammers are fooling shoppers with AI and fake storefronts

• The ad platforms' responsibility in filtering scams (hint: they're falling short)

• AI search is changing everything—yes, even before it shows up in your Google Analytics

• How to future-proof your brand for AI assistants and stay top-of-mind in the AI age

• Easter lull + election ads = a weird few weeks for ecommerce marketers

Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.com

Follow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.au