Welcome to Episode 52 of Praestabilis: Excellence in Marketing

The precept that “relationships are everything” is the topic for Episode 52. Building relationships regularly will make a difference in your life and business. This is what I shared with my community earlier today…

I had the most wonderful call with Niranjan Pradham this morning. You may be familiar with his gorgeous designs and I have purchased some of them as well. Niranjan reached out to me a few days ago and after we wrote back and forth for a few minutes it turned out we had people and interests in common. Now we’re planning to launch something exciting together in the near future.

The reason I’m sharing this story with you because I want to emphasize the importance of building relationships online. Even though I’m an introvert, I work on this skill every day. And this morning was a reminder to me to reach out to people that I don’t think I have anything in common with, because that is seldom true. Niranjan reached out to me because my name had come up in something he was reading. Now I’m on a quest to reach out to more people I don’t know much about to see what is possible.

Are you making the effort to connect with people every single day? This is the fastest, most effective, and enjoyable way to build a lucrative business that will provide you with the lifestyle you want and deserve.

It’s time to get out of your comfort zone, once and for all and on a regular basis. Once you stretch your mind beyond where it’s at right now, you’ll never go back to what you did previously. This is the quote that comes to mind when I think about this idea – “Man’s mind, once stretched by a new idea, never regains its original dimensions.” ~ Oliver Wendell Holmes.

Think of your life and business as a way to share your personal feelings, thoughts, and beliefs with the world. I first learned about this as a concept from the people who were in my first Rotary Club when I joined in 2006. They each had something they felt strongly about and incorporated it into their business. The psychotherapist was an animal lover and had photos of rescued animals in her office. That would start the conversation with her clients and many of them got involved. The man who owned a car dealership had sons who were active in local theatre productions and that became a way to connect with prospects and customers. What do you care deeply about that can be a topic to discuss to set yourself apart from others in your niche or field?

Actions are everything and bring about the results we wish to achieve. Be sure to come aboard for my complimentary Action Habits Challenge and we can work through this topic together. As a part of this training I am highly recommend the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

Be sure to listen to earlier episodes of Praestabilis: Excellence in Marketing for more detailed information and ideas to grow your business as an author and an online entrepreneur.

I have a new book with Ellen Finkelstein entitled Speakers! The Quick Public Speaking to Business Method: Turning Your Talk into an Ongoing Revenue Stream. Whether you are brand new to speaking or are a seasoned public speaker, this book will make a difference for you.

The first book I co-authored with Ellen is Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Strea...