Welcome to Episode 53 of Praestabilis: Excellence in Marketing

“How do you define yourself?” is the topic of episode 53. I was reading an article about the “C Generation.” This is how young people are being labeled, based on how they define themselves during the pandemic and beyond. Are you allowing your experiences and circumstances define you in a way that will affect your online business?

We tend to be defined by a range of factors including demographics, attitudes, historical events like wars or other conflicts, popular culture, political beliefs, and prevailing consensus among researchers. As a result, the lines that define the generations are useful tools for analysis, but they should be thought of as guidelines, rather than hard-and-fast distinctions. I wrote about generational values in my book, Kids and Money: Teaching Financial Responsibility and Values to Children and find this topic to be relevant in business as well.

Personally, I have defined myself by experiences and situations I’ve been in over the years. This includes going through Hurricane Andrew in Miami, being diagnosed with cancer for the first time at age 37, and then returning to California in time to experience the Northridge Earthquake, all during the span of less than six months from August of 1992 until January of 1993.

As a new online entrepreneur in 2006, I defined myself initially as being too old, too educated, too inexperienced, not well connected enough, not smart enough, and more. Once I fought through the limitations I was placing on myself I was able to succeed and build a lucrative and highly profitable business on the internet.

How are you defining yourself? How is this impacting your business? We all define and label ourselves with every word we utter and step we take. Defining yourself involves the idea of knowing who you are, what you stand for, what your identity is, what rules you stand by, and more. But that is simply based on the perception we have of who we are, and is not necessarily based on facts or reality. There are individuals and organizations who thrive on defining us and grouping us into neat little categories and boxes within those categories. Defining group of people isn’t simple. The names we use to talk about groups of people born in any given period can change over time. Sometimes this is because what seemed to be a defining event later turns out to be less influential than other forces at play, sometimes because a different term gains momentum and sticks.

Actions are everything and bring about the results we wish to achieve. Be sure to come aboard for my complimentary Action Habits Challenge and we can work through this topic together. As a part of this training I am highly recommend the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

Be sure to listen to earlier episodes of Praestabilis: Excellence in Marketing for more detailed information and ideas to grow your business as an author and an online entrepreneur.

I have a new book with Ellen Finkelstein entitled Speakers! The Quick Public Speaking to Business Method: Turning Your Talk into an Ongoing Revenue Stream. Whether you are brand new to speaking or are a seasoned public speaker, this book will make a difference for you.

The first book I co-authored with Ellen is Authors! The Quick Book to Business Method: Turning Your Book into an O...