Welcome to Episode 57 of Praestabilis: Excellence in Marketing

In episode 57 the topic is working “in” or “on” your business, as well as developing your story so you may attract the right people for you into your online business.

I love working “in” my business every day. This includes writing, marketing, creating, learning, and mentoring. But there are times when it is best for me to step away. This clears my mind and allows me to grow personally. We must always remember that we are in the process of becoming the person we wish to be. The ways I work “on” my business include…

* Reading books not having to do with my business. Right now I’m reading the revised and updated version of The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss, and Long-Term Health by T. Colin Campbell and Thomas M. Campbell II, as well as Malcolm Gladwell’s latest, The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War. Reading in this way allows me to expand my mind and thinking so that I can see beyond the confines of marketing and other topics I know very well.

* Creative writing. I think of this as writing for pleasure. My writing practice has expanded significantly over the years, and in July of 2019 I started a third blog called Monday Morning Mellow in order to have a home on the internet in which to share these stories.

* Getting away from familiar surroundings. I began this early on in my entrepreneurial journey by going to a hotel located about an hour from my home for an overnight stay. This hotel was at the beach in Ventura, California and gave me a new perspective on my life and my business that became priceless to me over time.

* Unplugging completely. This was a tough one for me to embrace, but once I did I was able to see dramatic results in my outlook on life, level of creativity, and how I was able to navigate the waters of life and business. I highly recommend you do this for 24 hours each week for best results.

* Talking to people from other walks of life. I talk to strangers and this had made the difference in how I am able to interact with others and improve my life’s progress.

What’s your story and how are you using it to change your life in an amazing and positive way?

Please connect with me on Twitter and let me know what you are working on so I may share it with my vast and growing audience.

“One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide.” ~ Brene Brown

How you created a morning routine that works for you? A morning routine actually begins the evening before. Are you setting yourself up for success each day with a morning routine you have designed specifically for your situation and your goals? Here are some things to consider as you go about this process…

* Do you have obligations to others in your home, or outside of your home that will affect what you do each morning when you awake?

* What tasks and activities are best done in the morning, for your schedule, personality, and lifestyle?

* What can you do each morning that will make the remainder of your day happier and more productive?

* Is there something you encounter most mornings that derails your day? Do you have the power to change this in some way?