Welcome to Episode 82 of Praestabilis: Excellence in Marketing

Welcome Aboard! In Episode 82 the topic is “Merging Your Life and Your Business” in such a way as to always be actively engaged in activities that make your heart sing.

I’ll begin by sharing two quotes that are apropos to today’s topic. The first is from marketing expert Seth Godin… “Instead of wondering when your next vacation is, you ought to set up a life you don’t need to escape from.” The second comes from John Assaraf… “Create a life you don’t need a vacation from.”

The precept is clear: When you love the work you are doing, it no longer feels like “work” and you can easily merge your personal and professional lives into one. Imagine a great athlete or musician telling their family they don’t want to talk about sports or music. Instead, they embrace what they do in such a way as to incorporate and blend it into their daily lives.

I believe the belief that there needs to be a line in the sand, where work is on one side and family, friends, and personal interests are on the other comes from being in the work force and developing what is known as an employee mindset.

As an online entrepreneur, you can conduct your business from anywhere in the world, with only an internet connection. I’ve done this all over the world, from an internet cafe in Amsterdam to a hotel in Shanghai, and everywhere in between. My work defines me. I want to share what I do with everyone who will listen. My family and friends tend to become involved in the online world after hearing me speak about it or reading one or more of my books.

I encourage you to create a lifestyle by design, where your life consists of a variety of activities, many of which could be considered to be part of your work. Even the youngest members of your family will benefit from seeing you and emulating your actions in all areas of your life. Whether it’s a weekday morning or the afternoon of a holiday weekend, I enjoy writing, marketing, creating, and mentoring no matter when it is or where I am and my world continues to expand.

This is the motto I lived by to build the business I love… “Do for a year what others won’t; live, forever the way others can’t.”

Remember that you are serving others as an online entrepreneur and author, and instead of looking for ways to do it fewer hours each week, look for ways to merge it into your overall lifestyle. You’ll create more free time and financial freedom for yourself and your family, all the while doing things you love.

My affiliate program details can be found at Affiliate Links and Tools.

* Writing – blog posts, short reports, focus guides, sales letters, books, and more

* Creating – products, courses, challenges, and events

* Marketing – I’m the “Marketing Madwoman” and relish this title! Marketing makes the business world go ’round, and I wish I would have embraced this concept sooner in my life.

* Mentoring/Consulting – I love working with individuals, organizations (for profit and non-profit), companies, and corporations to help them with their marketing, online and offline.

I began my outsourcing journey by setting up a “barter” arrangement with someone I met at a live event in 2006. She set up websites, did technical work, and created graphics for me, in return for me helping her learn more about marketing herself and her business. A year and a half later I started paying her for her services. Soon I was building a team of people who continue to help me grow my business.

Take a close look at what you love doing, what you strongly dislike,