Welcome to Episode 92 of Praestabilis: Excellence in Marketing

Welcome Aboard for Episode 92 of the podcast! This time the discussion is around the topic of “Becoming an Expert in an Area You Already Know Something About in the Next 90 Days!”

We all know so much on a variety of topics and this is based, in part, on the fact that before we started our business we already had experience and knowledge and an interest in many things, most of which was unrelated but relevant to the business we started and are in the process of building right now. This is true whether you are college age or older. Wherever you are in your journey, you’ve dealt with people and situations that will make a difference for you, now and going forward.

I began my life as an entrepreneur by going to Rotary, primarily as a way to meet people in the new city where I had moved after resigning from my classroom teaching job and giving away my real estate clients.

My opportunity to speak as a result of visiting a Rotary Club close to where I had been living previously to coming online. Although I wasn’t prepared and not scheduled to speak that day, I stepped up to the challenge and spoke about something I knew – the current real estate market as we were inching closer to an economic downturn and recession.

Soon, I realized that speaking, writing, and being active in the community would help me to grow my business, as well as change my mindset and open my mind to the world of small business and entrepreneurship.

When I began marketing for small businesses, I encouraged the owners to become an expert by first speaking about and then writing about what they knew about their specific industry. Then, I helped them to connect with people who would benefit from learning from them.

Put in your ten thousand hours of practice and this will move you closer to expert status.

I started my first blog for my new business in 2006. The name of it was Ebook Writing and Marketing Secrets, and within two years that blog became my primary site – where I continue to blog all these years later – at Connie Ragen Green.

During the next several years, two mentors, Raymond Aaron and Alex Mandossian told me that I was the “huge profits with a tiny list” person and should blog about how I was becoming known for making excellent and ever increasing income with such a tiny number – relatively speaking – of people on my email list.

I took their advice and soon after my “Huge Profits Tiny List” blog was created. Initially begun for the sole purpose of sharing my strategies on earning income with a small list, I continued to expand upon these principles and in July of 2010 my first book, Huge Profits with a Tiny List: How to Use Relationship Marketing to Increase Your Bottom Line was published.

Instead of closing down this blog after the book was released, I decided to continue publishing posts there a few times each month, and continue to do this to this day.

My writing has improved over the years, and I am now a bestselling Wall Street Journal and USA Today author. During the summer of 2019 I decided to start a third blog, as a way to write mostly fiction and begin my journey as a television and screenplay writer. You may see what I’m sharing on my Monday Morning Mellow blog where I publish… you guessed it! every single Monday.

You must get back to basics if you are to succeed as an online entrepreneur. There are a few “musts” that include:

* Blogging: I’ve blogged consistently for almost sevent...