Welcome to Episode 98 of Praestabilis: Excellence in Marketing

Welcome Aboard for Episode 98 of the podcast! This is the second podcast episode for 2023 and the topic of what I’m sharing is “Are You Willing to Do What It Takes to Be Successful As an Entrepreneur?”

Years ago I gave a Keynote speech on this topic of doing what it takes and it became a signature speech and topic for me going forward. I’ve even written a bestselling book on this topic… “Doing What It Takes: The Online Entrepreneur’s Playbook” and this could be extremely helpful for you. See all of my titles HERE.

As an entrepreneur, you don’t have an employer directing your every move. Instead, you are in charge of your destiny… and the activities you will engage in to grow your income. You must be willing to do what it takes in order to succeed. I started with affiliate marketing, and then added marketing for local business in order to get to a steady six figures a year. I have a book on this topic… “Local Business Marketing: Making the Phone Ring for Businesses Everywhere.”

Passive income has been referred to as the “8th wonder of the world” and for good reason; having the ability to create something once and then be paid regularly for many years to come is a wonderful experience and lifestyle.

The true name for what I’m describing here is “residual income” because you must take action first in order to set up the passive income stream. When someone is in a television show or films a commercial, they are paid first for the work they do, and then on an ongoing basis every time the show or the commercial airs again.

For online entrepreneurs, we can create passive income streams over and over again in a variety of ways…

* Create your own course or product that can be sold as a stand alone item, meaning that you will not be required to do any additional work.

* Recommend someone else’s product or course or service through your affiliate link. I do this regularly when I tell others about AWeber, the autoresponder service I’ve been using for over a decade.

* Publish a book – I now have over twenty-five books to my name, and each of these brings me passive income for years. Every month I receive a direct deposit into my bank account for the book royalties I have earned. The more books you write and publish, the more you are likely to increase your passive income exponentially.

Take a look at what type of passive or residual income you already have coming in, perhaps from real estate or stock investments. Then, decide how you will add to that with your online business, in a way that allows you to work once and then be paid regularly in an ongoing manner.

I’ve been a part of a formal goal setting and achieving program since 2005. I know that I would not have had the courage and the mentoring to leave  my teaching job and real estate a year later if it hadn’t been for this program. During this episode I share a little of what I do regularly to make sure I’m on track with my mindset and my goals.

One thing I began doing just recently as a new marketing strategy is to record myself reading through my always too long email messages, and then providing a link to the most recent recording at the top of the email. This allows me to connect more deeply with my audience and to expound upon what I have written, interjecting more details when necessary and appropriate.