Praestabilis - Marketing Excellence with Connie Ragen Green

Praestabilis – Excellence in Marketing – 100


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Welcome to Episode 100 of Praestabilis: Excellence in Marketing

Welcome Aboard for Episode 100 of the podcast! We’re celebrating one hundred episodes of this podcast and today I’m discussing the benefits of email marketing for your business.
When I got started online as an entrepreneur in 2006, people were already talking about email being outdated and no longer relevant or effective. Some even went so far as to say that “email was dead!” … yet they were sharing this message via email!
The truth is that email is the most effective way to build and maintain a relationship with your target audience. Your prospects, customers, and clients want to hear from you on a regular basis.
When it comes to list building, know that you already have a list of people you know. These could be friends, family members, colleagues, co-workers, and people you know from one or more groups or organizations you’re already a part of in your life.
Think about this… Your thoughts turn into feelings, then on to beliefs, and then to the actions you take and the results you achieve. If there is an issue in any one of these areas, you are unable to achieve your goals and dreams.
Be willing to tune in to your intuition and emotions for best results in your life experience. The definition of insanity is doing the same exact things over and over, yet expecting different results.
“If you can’t feel it, you can’t heal it!”
I’m a Rotarian and our motto is “Service Above Self.” This is an international service organization and where I learned that to be successful with a business, you must set the goal of serving your target market.
Years ago I gave a Keynote speech on this topic of doing what it takes and it became a signature speech and topic for me going forward. I’ve even written a bestselling book on this topic… “Doing What It Takes: The Online Entrepreneur’s Playbook” and this could be extremely helpful for you. See all of my titles HERE.
As an entrepreneur, you don’t have an employer directing your every move. Instead, you are in charge of your destiny… and the activities you will engage in to grow your income. You must be willing to do what it takes in order to succeed. I started with affiliate marketing, and then added marketing for local business in order to get to a steady six figures a year. I have a book on this topic… “Local Business Marketing: Making the Phone Ring for Businesses Everywhere.
Passive income has been referred to as the “8th wonder of the world” and for good reason; having the ability to create something once and then be paid regularly for many years to come is a wonderful experience and lifestyle.
The true name for what I’m describing here is “residual income” because you must take action first in order to set up the passive income stream. When someone is in a television show or films a commercial, they are paid first for the work they do, and then on an ongoing basis every time the show or the commercial airs again.
For online entrepreneurs, we can create passive income streams over and over again in a variety of ways…

* Create your own course or product that can be sold as a stand alone item, meaning that you will not be required to do any additional work.
* Recommend someone else’s product or course or service through your affiliate link. I do this regularly when I tell others about AWeber, the autoresponder service I’ve been using for over a decad...
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Praestabilis - Marketing Excellence with Connie Ragen GreenBy Praestabilis - Marketing Excellence with Connie Ragen Green

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