Welcome to Episode 104 of Praestabilis: Excellence in Marketing
Welcome Aboard for Episode 104 of the “Praestabilis: Excellence in Marketing” podcast! I’ve entered the second hundred of these helpful, interesting, and informative episodes for this podcast and looking forward to more! In this episode, I’m asking the question “What is a “Strategic Alliance Partnership” and how may I get involved to grow my business?”
During my first couple of years online, beginning in 2007 I connected with mentors Alex Mandossian and Raymond Aaron. When I inquired as to what they were doing together as strategic alliance partners, they gave me a brief explanation and told me that I was not yet ready to move up to this level.
Over the next two years they helped me to grow and elevate my business and my mindset as an online entrepreneur so that I could connect with others in this way.
Seek out the people and groups you wish to be involved with and show them that you have moved past tactics and on to strategies. It will make all the difference and as you uplevel everything you’re doing online in your business, your free time and disposable income will increase exponentially!
When I work with people in my Incubator Mastermind Mentoring program, the goal is to move them into position to become a strategic alliance partner with me and others to share their message in a bigger way.
WHY did you choose the career you started your working life with? WHY did you get married, have children, and move into your first home? WHY did you make the conscious decision to leave your career at some point and start your business? WHY do you want to be an author or entrepreneur, or coach? WHY do you get up every single day and do the work required to become more successful on an ongoing basis?
Everyone must have a WHY and there are no right or wrong answers here. But if you find yourself unmotivated to work or if you find yourself procrastinating on projects, then it’s time to re-examine the main reason for your business.
Name Your Reason – or Your WHY – for Starting a Business
Focusing on your WHY can help motivate you, so write down your reason for starting a business on a regular basis. Did you want to fill your free time? Did you want to earn some play money or contribute to the family finances? Did you want to pay the medical bills of an aging parent or a sick child? Did you want to pay for your child’s higher education or private school tuition?
In my case, my answer to “what’s your why?” was always around having enough income to live life on my terms. Over time, I came to the realization that every choice I was making, and each time I could not do something that had meaning for me, was all related to me needing to earn a paycheck or a commission from the classroom teaching and real estate work I was involved with each day.
I missed just about every family event, vacation, and other activities because I was working 60 or more hours a week in order to cover my bills and other expenses. I wasn’t angry or resentful because I believed that I didn’t deserve to have a better life during those decades. This all changed in 2005 when I began reading books and attending events based on self improvement and personal development principles.
Writing these reasons down – no matter what they are because every person’s WHY will be different – should help motivate you to work hard. You should feel driven to make your business a success. You should be willing to tackle things outside your comfort zone because you know the end result will help your business.
If you’re not feeling motivated, then you need to dig deeper. I worked closely with a woman who was struggling to make her online business become profitable,