Welcome to Episode 109 of Praestabilis: Excellence in Marketing

We’re at Episode 109 of the “Praestabilis: Excellence in Marketing” podcast! In this episode, the theme is “Do or Do Not: What Action Takers Already Know is NOT a Secret!”

Taking action requires a leap of faith, whether you’re buying a lottery ticket, purchasing a product or course, or writing a blog post. There are no guarantees that what you do will make a difference, yet some people are anxious to take that leap and do the thing they thought they could not do, while others won’t ever begin, or if they do they won’t be consistent. I’ll share one story of how this has affected me most recently…

Two years ago I committed to writing scripts and screenplays for film and television. I purchased some books, both in print and on Audible, signed up for a few email lists on this topic, and joined an online group that is led by someone quite well known for his writing. I write every day and complete about 10% of the scripts I start. It’s slow going, but I’m in for the long haul and learning so much in the process. We share our writing as an assignment every few weeks to learn more from each other.

There are people in this group whose writing dances circles around mine in terms of how they craft and unfold their stories. Yet, when something changes in their personal life or in the bigger scheme of things, some of them drop out. Their excuses over the past two months have included the writer’s strike, the looming recession, artificial intelligence, illness of a friend or family member, the actor’s strike, and climate change. I didn’t ask how the weather would have an impact on writing. The rest of us just keep on writing, as though nothing else in the world matters.

This may sound dramatic the way I’m sharing with you here. It may seem selfish to want to accomplish something for self-satisfaction and personal growth that may not ever benefit anyone around us.

What the action takers in this world know is not a secret. I came online in 2006 with more reasons and excuses than anyone I knew, yet I set them all aside and got to work. It was messy at first, like anything we do for the first time. But once something pays off in even a small way, we’re so glad we finally took action when we did. I’m at conniegreenhouse at yahoo dot com and would love to know your thoughts on what I’m sharing with you here.

In my business, every idea begins as a blog post. This is where I think and research and brainstorm what’s on my mind in the very beginning. The blog post is ground zero for what could, and many times does become a product, course or program. Blog posts, while based on your idea, can be created with original content, private label (PLR) rights content, guest content, or curated content.

While I immediately share my published posts on social media as “micro content” you’ll want to wait at least 24 hours before syndicating your content on Medium. I also teach this syndication strategy in my popular and ongoing Syndication Optimization training program.

Next up in your content creation and content marketing strategy is a short report, which you may sell online or give away as a lead magnet. I teach all of this in my Really Simple Short Reports training. This is what we refer to as “cornerstone” content that is extremely valuable.

The final step is creating “authority content” by publishing your writing as a Kindle or paperback book to increase your visibility and build your reputation as an expert on your topic.

I typically discuss time management and productivity in regards to entrepreneurs,...