Welcome to Episode 116 of Praestabilis: Excellence in Marketing

‘In Episode 116 of the “Praestabilis: Excellence in Marketing” podcast  I’m sharing “How to Use Virtual and Live Events to Grow Your Business.” Remember that I’m not saying you must host these yourself, although you may decide to host a live event or virtual summit in the future.

Most recently, I’ve co-hosted an Advanced Email Marketing Conference with Ellen Finkelstein. In April of 2023, I hosted my latest live marketing event in Los Angeles, and more recently I’ve hosted my Santa Barbara Retreat for those I mentor and teach.

But like everyone else, I began by attending live events, and eventually virtual events in order to find my voice, connect with other like-minded people, and learn more about building and growing my online business.

Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business.

These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. This marketing method has increased in popularity with the rise of ubiquitous mobile and connected technologies that can amplify messaging and focus on target groups of consumers. Some consumers may be more attracted by guerrilla marketing campaigns as they may be more interesting and daring, while others may be turned off because of the perceived “disruptive” aspects of this style of marketing.

Please subscribe and leave me a review. And connect with me at https://ConnieRagenGreen.com. Find out more about me HERE.

Becoming an online entrepreneur was the best decision I ever made. I’ve been online since 2006 and now help others all over the world to do the same or something similar.

We all have times where we are feeling a little down, lost, or confused. Life isn’t easy, and no one makes it out alive! These are my recommendations for how to get back on track and feeling more happy and optimistic about your future…

* Write! Whether you’re already a writer or are just beginning to think about sharing your thoughts, ideas, and experiences with others, writing makes sense. I write every single day and publish much of my writing as blog posts, short reports, and full-length books. Writing opens your mind to what you want in the future, by allowing you to explore the past through your memories. You can also retell and reframe your stories in a way that will serve you going forward.

* Start a new project! I usually create products and courses as new projects, but this can also manifest as something you build or create with your hands. I have family members on two continents that love to put together complex jigsaw puzzles. They look forward to these as a new project on a regular basis.

* Volunteer! Before I started my online business, I promised myself I would volunteer my time and donate money to charitable causes… as soon as I had the time and the money to do so. Once I had my own business, I realized that I had some time and a little money to do this all along.

* Spend time with new people! As a part of the volunteering I now do regularly, I’ve spent time with very young children, veterans, women starting over after being in a domestic violence situation, and more. This work continues to make a difference in my life.

As you can see, there are many ways to get back to your “Why?” and I hope this has been helpful to you.