Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. 

Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people look at the data without outside context and start applying their worldview to the numbers. In this episode we discuss things to keep in mind when looking at your analytics and why some often used metrics may be a bit of a red herring. 

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@PragmaticDigitl

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