ServiceNow Podcasts

Pragmatic Use-Case-Driven Data Governance with Jason Doerr


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Jason Doerr has spent years watching governance programs undermine themselves by cataloging everything without a use case, naming data stewards who have nothing to actually do, and building central teams that become blockers instead of enablers. In this episode, he walks through what pragmatic governance actually looks like: start with use cases, give stewards real work to action on, and let the central team set principles rather than police behavior. He also digs into PADU (Preferred, Acceptable, Discouraged, Unacceptable) as a practical roadmap framework, how LLMs can accelerate semantic layer creation without generating vanity metrics, and why the governance operating model is shifting toward agentic management ... whether the governance community is ready for it or not.

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