Forbes India - Tech Conversations

Prakash Ramamurthy at Freshworks on making CRM software as easy as using apps on a smartphone


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Our guest today is Prakash Ramamurthy, chief product officer at Freshworks. Forbes India caught up with Prakash last week after he announced a new tailor-made CRM version that small businesses can find on Shopify’s app store. In this episode, he talks about how getting and using these softwares is as easy as installing an app on a smartphone.

(00:40) Introduction to The Daily Tech Conversation

(00:52) Our guest today — Prakash Ramamurthy, chief product officer at Freshworks

(01:28) A quick backgrounder on Prakash

(02:34) New CRM versions for small businesses in ecommerce and on Shopify

(07:38) More on how these products will be useful to small businesses

(08:53) As easy as installing an app on a smartphone

(09:57) On increasing automation in CRM

(15:16) More to come, by way of specific solutions

(17:30) On how Neo, Freshworks’s unified platform is evolving

(20:22) What people are looking for today, in a CRM

(26:00) Conversational AI and its application within an organisation

More about Prakash Ramamurthy

https://www.freshworks.com/company/leadership/

Theme music courtesy Free Music & Sounds:

https://soundcloud.com/freemusicandsounds

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Forbes India - Tech ConversationsBy Forbes India - Tech Conversations