In this episode, Dawn Tiura discusses the upcoming SIG Global Executive Summit in Nashville with Jim Gruwell of Smurfit Westrock and Pramod Sethumadhavan of GEP.  They give a sneak peek into their general session, Fragmented to Future-Proof: How Smurfit Westrock Engineered a High-Impact Procurement Transformation, which focuses on the transformation of procurement at Smurfit Westrock. Together they explore the evolving role of procurement, the challenges faced in shifting mindsets from transactional to strategic approaches, and the integration of digital tools to enhance efficiency. The conversation highlights the importance of trust, communication, and a long-term vision in achieving successful procurement transformation.