Prateek Sodhi is the Co-Founder and CEO of Finofo.

Automate AP, receive like a local, pay worldwide. Finofo gives you $0 global mass payouts, rules-based approvals, global accounts, bank beating FX, and live ERP sync out of the box, no add-ons and no hidden fees.

Takeaways

- Their $3.3M Seed Raise

- Finding PMF

- Understanding Mid-Market Customers

- The Shift to B2B FinTech

- Team Composition and Growth

- Post-Funding Strategy: Immediate Actions and Goals

Chapters

00:00 Exciting Announcement: Seed Round Closure

02:04 Finding Product Market Fit: Key Strategies

08:53 Target Audience: Understanding Mid-Market Customers

14:28 The Shift to B2B FinTech: Trends and Insights

20:53 Building for the Future: Team Composition and Growth

27:17 Post-Funding Strategy: Immediate Actions and Goals

35:18 Overcoming Challenges: Personal Insights and Resilience

Keywords

seed funding, product market fit, mid-market customers, B2B fintech, team growth, startup challenges, financial technology, business development, customer acquisition, payment solutions