There are two main identities that God reveals about himself when dealing with us on a personal level. The first identity he takes on is "Father" and the second main identity he takes on is "Friend". God takes on these identities so he can be better visualised and easily understood. These identities make it a lot simpler to know how to approach him and what to build our expectations upon. The salvation message of repentance, water baptism and the receiving (anointing) of the Holy Spirit gives us new status, or a fresh start.