I cover the second of four stages for creating a company podcast, the pre-production stage. I answer the following questions:

1) What three questions will set you up for success?

2) What should you do if your company has clients across industries?

3) What podcast formats and themes can work for your company podcast?

4) What questions should you ask yourself when selecting a host or guest?

5) What are the first two steps to create a podcast project management roadmap?