In Pre-Suasion, Cialdini reveals a game-changing idea: the key to influence isn’t what you say, it’s what happens before you say it. This episode unpacks how to prime people’s attention and shape outcomes before the pitch begins.

In Pre-Suasion, Cialdini reveals a game-changing idea: the key to influence isn’t what you say, it’s what happens before you say it. This episode unpacks how to prime people’s attention and shape outcomes before the pitch begins.

Pre-Suasion: Influence Before the First Word

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes.
Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast.
If you want clarity without the clutter, insight without the effort, this is your go-to listen.
New episodes weekly.
Just press play.

Education

Welcome to Summary State, the podcast that distils the world’s most influential books into bite-sized episodes. Whether it’s psychology, business, fiction, or self-help, we go beyond the blurb to bring you the key takeaways, fast. If you want clarity without the clutter, insight without the effort, this is your go-to listen. New episodes weekly. Just press play.

Share Pre-Suasion: Influence Before the First Word

Sign up to save your podcasts

Pre-Suasion: Influence Before the First Word

Pre-Suasion: Influence Before the First Word