Are you trying to talk to everyone and realizing that, as a result, no one is actually listening? It’s time to stop the "shouting into a crowd" strategy and start having a real conversation with the people you were actually designed to serve.

In this episode, I’m digging into why a narrow focus is the secret to a wide impact. We’re moving past generic marketing and getting into the heart of defining your target audience. We’re breaking down:

• The "Everyone" Trap: Why marketing to everybody is the quickest way to resonate with nobody.

• Problem-Solving with Purpose: How to identify the specific pain points that only your unique expertise can solve.

• The Ideal Client Profile: Moving beyond demographics and into the mindset, values, and heart of the person you are called to help.

• Clarity for Conversion: How knowing exactly who you are talking to makes your messaging, pricing, and services feel like a perfect fit every time.

You aren't for everyone, and that is your superpower. Let's find your "who" so you can fulfill your "why"!