Digital Business Evolution

Predatory Marketing: Discrimination In Digital Business Part 2


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In this episode of the Digital Business Evolution Podcast, Jess explores the topic of predatory marketing and how it discriminates against certain types of learners and buyers. She emphasizes the importance of being pro-your own business and offers guidance to achieve time, location, career, and financial freedom. 

In this 2nd part of the series, Jess breaks down the final 4 of the 8 key indicators to avoid in the digital business industry. These include: not using personal banking screenshots as marketing tools, prioritizing profit margins over revenue, and not putting the cart before the horse in marketing. If you haven't listened to part 1 of this series, it is encouraged to go back and take in that information before diving into this one. 

As always, cheers to your evolution!

Key Takeaways:

  • Learn what type of wins coaches and mentors should share with their clients. 

  • Learn if the amount of money a coach or mentor makes determines if you should hire them or not. 

  • Learn why screenshots or personal investments and bank accounts should not be used as marketing tools. 

Episode Resources

  • Join our Free training SCALE and learn how to “Turn Your Expertise to an Online Course without a big following or ads

📸 Current Gear/Camera Setup

  • Roost V3 Laptop Stand

  • Rode Wireless GO II (Mic For Solo Episodes)

  • Blue Yeti (Mic For Guest Episodes)

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose 

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Digital Business EvolutionBy Jessica DeRose

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