In this episode, we pull back the curtain on the multi-billion-dollar industry built on maternal insecurity. From prenatals to formula to postpartum “bounce back” programs, we unpack how marketing to moms is often less about evidence and more about emotion.

We talk about the history of formula advertising, the WHO Code of Marketing Breastmilk Substitutes, and why many of the tactics we see every day are actually illegal in other countries. We dig into GLP-1 and weight-loss marketing aimed at postpartum women, “datafied parenting,” influencer culture, and how fear-based messaging convinces moms they’re doing it wrong unless they buy the right product.

Most importantly, we talk about how women are increasingly being marketed to by other women and how “helping moms” has quietly turned into a very profitable business model.

Raise your hand if you've ever been personally victimized, targeted, manipulated by predatory marketing.

XX,

Natasha