In this episode of Movate Talks: Business Insights Unplugged, Jeff Farr, SVP at Movate, speaks with Chris Erickson-King, Head of Sales and GTM at Reef.AI, to explore how AI-driven customer success is transforming the way businesses retain and grow revenue.

The conversation traces how Reef.AI was born from a real-world challenge at MuleSoft, using customer data analytics to predict churn and expansion months before renewal and how that vision evolved into an AI-powered retention platform.

Chris explains how Reef.AI’s predictive modelling helps teams improve on Net Revenue Retention (NRR) without expanding marketing spend. Conversations centered around:

• The challenge: What sparked the creation of Reef.AI?

• Predictive modelling: Improving churn forecasting and retention

• A success story: Abrigo’s 5-point jump in gross retention

• Movate–Reef.AI partnership: The strategic value

• AI agents: Smart customer success

Movate SalesEdge and Reef.AI are impacting the next W(AI)VE™ of AI-enabled customer retention strategies that blend data intelligence with human process excellence.

Tune in to the AI-led transformation in customer retention.