Biotech Best Practices

Predicting Customer Orders


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This week, we discuss "Predicting Customer Orders" Last week, we talked about customer churn; this week's topic is closely related. Can you predict when a given customer should be ready to order? Conversely, can you predict if it's been too long and they've left and are buying from someone else? This is valuable for both forecasting revenue month by month and for directing sales reps to call on customers at risk of having churned.
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Biotech Best PracticesBy Dale W. Harrison, Owen Swift