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Predicting the Future of Winning Mobile App Trends with Lisa Joy Rosner
Today, Tom is joined by Lisa Joy Rosner, an award winning, patented CMO with over two decades of experience launching and/or turning around enterprise software companies. Lisa brings a wealth of knowledge and experience to the show, having managed teams of 500+ and budgets of $300M with revenues of $46B.
In her conversation with Tom, Lisa shares how she views the mobile app as a key tool in the future as brands aim to strengthen their customer loyalty, engagement, and relationships. Whether it be through adding new features such as AR/VR, implementing AI to better predict exactly when a customer will need a daily product restocked, or asking personalization questions after trust has been established.
Additionally, Lisa and Tom discuss what exactly brands should focus on as the market continues to face uncertain times ahead. When the first instinct is typically to buckle down and operate as lean as possible, what’s often overlooked is what will then happen once the storm is over and you need to restart your engines.
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Guest Bio
Lisa Joy Rosner is a metrics-driven leader with over 20 years of executive experience marketing big data and analytics solutions for public and start-up companies in Mar-Tech, Auto-Tech, IoT, Security, Big Data Analytics, and e-commerce.
Most recently the SVP Brand and Digital at Oracle, her teams included customer, sports, and industry marketing, as well as brand experience design, the website, keynotes, the sales portal, and global advertising.
Previously, Lisa Joy served as CMO at Otonomo, launching an exciting new category in Autotech, and before that, led a major brand transformation at Neustar. Additionally, she was the CMO at NetBase (sold to Quid), MyBuys (sold to Magnetic), and BroadVision Inc. An avid yogi and swimmer, Lisa Joy is an advisor to CrowdSmart and Quantifind and the mother of four energetic teenagers.
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Guest Quote
"We as brands, we're forming relationships with our consumers. Consumers are always willing to trade personalization for value, personalization for an experience, and so it goes back to that respect and trust." – Lisa Joy Rosner
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Time Stamps
*(01:10) Lisa’s Background
*(04:11) How the brand-consumer relationship has transformed via the mobile app
*(08:17) Apps in everyday life
*(12:26) The ways brands are experimenting with VR and AR
*(14:32) Will consumers continue to give brands their data?
*(19:53) Adding in-car features to your app
*(24:16) How should brands operate during uncertain times?
*(28:24) Rapid Fire Questions
—
Links
- Connect with Lisa Joy Rosner on LinkedIn
- Connect with Tom Butta on LinkedIn
- Check out the Airship Website
View all episodes
Today, Tom is joined by Lisa Joy Rosner, an award winning, patented CMO with over two decades of experience launching and/or turning around enterprise software companies. Lisa brings a wealth of knowledge and experience to the show, having managed teams of 500+ and budgets of $300M with revenues of $46B.
In her conversation with Tom, Lisa shares how she views the mobile app as a key tool in the future as brands aim to strengthen their customer loyalty, engagement, and relationships. Whether it be through adding new features such as AR/VR, implementing AI to better predict exactly when a customer will need a daily product restocked, or asking personalization questions after trust has been established.
Additionally, Lisa and Tom discuss what exactly brands should focus on as the market continues to face uncertain times ahead. When the first instinct is typically to buckle down and operate as lean as possible, what’s often overlooked is what will then happen once the storm is over and you need to restart your engines.
—
Guest Bio
Lisa Joy Rosner is a metrics-driven leader with over 20 years of executive experience marketing big data and analytics solutions for public and start-up companies in Mar-Tech, Auto-Tech, IoT, Security, Big Data Analytics, and e-commerce.
Most recently the SVP Brand and Digital at Oracle, her teams included customer, sports, and industry marketing, as well as brand experience design, the website, keynotes, the sales portal, and global advertising.
Previously, Lisa Joy served as CMO at Otonomo, launching an exciting new category in Autotech, and before that, led a major brand transformation at Neustar. Additionally, she was the CMO at NetBase (sold to Quid), MyBuys (sold to Magnetic), and BroadVision Inc. An avid yogi and swimmer, Lisa Joy is an advisor to CrowdSmart and Quantifind and the mother of four energetic teenagers.
—
Guest Quote
"We as brands, we're forming relationships with our consumers. Consumers are always willing to trade personalization for value, personalization for an experience, and so it goes back to that respect and trust." – Lisa Joy Rosner
—
Time Stamps
*(01:10) Lisa’s Background
*(04:11) How the brand-consumer relationship has transformed via the mobile app
*(08:17) Apps in everyday life
*(12:26) The ways brands are experimenting with VR and AR
*(14:32) Will consumers continue to give brands their data?
*(19:53) Adding in-car features to your app
*(24:16) How should brands operate during uncertain times?
*(28:24) Rapid Fire Questions
—
Links
- Connect with Lisa Joy Rosner on LinkedIn
- Connect with Tom Butta on LinkedIn
- Check out the Airship Website