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In this episode I explore how product teams can better anticipate and measure user experience in a world where interaction patterns are shifting—from clicks and forms to voice and chat. 

• Why AI is transforming the way users interact with technology
• The importance of treating design choices like “ingredients” in a recipe
• How to build internal benchmarks to predict user experience outcomes
• Lessons from AI tools like ChatGPT and the rise of “Generative Engine Optimization”
• Practical ways to align intended vs. actual user experience through experiment design

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