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In 2015, an eCommerce brand I was helping had an immediate challenge.. they were selling over a million products and headed towards a mega-exit and thus had to show " profitability and growth" in just a few weeks!
Imagine the competitive landscape of eCommerce where companies were just ready to pour in as much money as they could, just to acquire customers.
Now imagine, that this task had to be accomplished not just in a year, not just in 6 months, but in a few weeks. After lots of brainstorming sessions, it was obvious that we had to do something that had never been done before & boy did we just pull it off!
This is the story about how this massive feat was pulled off! Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales
In 2015, an eCommerce brand I was helping had an immediate challenge.. they were selling over a million products and headed towards a mega-exit and thus had to show " profitability and growth" in just a few weeks!
Imagine the competitive landscape of eCommerce where companies were just ready to pour in as much money as they could, just to acquire customers.
Now imagine, that this task had to be accomplished not just in a year, not just in 6 months, but in a few weeks. After lots of brainstorming sessions, it was obvious that we had to do something that had never been done before & boy did we just pull it off!
This is the story about how this massive feat was pulled off! Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales