In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.

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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. ©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.

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Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined