"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines

Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.