60-second Retail

Preholiday Sales - Strategic Success or Bust?


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Many retailers have been testing a variety of pre-holiday sales formats well in advance of the typical holiday shopping season - including Amazon, Target and Walmart. Were any of these retailers able to spur consumer spending ahead of time? Tune into this episode where we examine whether the pre-holiday sales were a strategic success or a bust.

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60-second RetailBy BDO USA

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