Pictet Asset Management

Premium brands are ready for post-covid spending frenzy


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Premium brands such as Dior, Apple, Nike and Gucci were hit hard by the pandemic, but are back. Strong balance sheets, a growing middle class with purchasing power in emerging economies and the rise of the female economy make premium brands a particularly interesting investment for investors. We talk about it with Caroline Reyl, Portfolio Manager of the Premium Brands Strategy. 

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Pictet Asset ManagementBy Pictet Asset Management